Activations

Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best International Award for Sponsorship

Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It

This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.