SportBusiness Sponsorship staff

Soccer

In Autumn/Winter 2021 Nissan Global leveraged its high profile sports partnership with City Football Group (spearheaded by Premier League heavyweight Manchester City FC) and its ABB FIA Formula E Nissan e.DAMS team to promote the innovative technology of Nissan Electric Vehicles and link them with the excitement of sport.
Soccer

In 2020, Unilever deodorant brand Rexona used its Chelsea rights to promote its ‘Breaking Limits’ programme for the empowerment of young people.
Soccer

In 2020-21, utility giant DEW21 leveraged its new partnership with Dortmund through an integrated campaign aimed at boosting brand sentiment, customer acquisition and positioning the company as a local patriot.
Soccer

In March 2022 AFC Bournemouth teamed up with principal partner and front of shirt sponsor MSP Capital and sponsor Vitality to launch a new ‘Bring Your Boots’ football boot and trainer recycling scheme. It encouraged fans to donate their sports shoes to be given to local families financially impacted by the pandemic and unable to afford the equipment needed to keep their kids involved in grassroots football and keep them physically active.
Soccer

On 28th July 2021, Fulham FC and official shirt supplier Adidas rolled out a launch campaign for its 2021/22 home and away kits through an integrated campaign called ‘Worn With Pride’ with creative fronted by and featuring club staff to reward their commitment through the pandemic and to emphasise the club’s family positioning.
Soccer

In March 2022 Leicester City FC sponsor FBS, an international Forex broker, investor and trader, launched a brand campaign called ‘Always By Your Side’ which was led by a player-fronted hero spot and aimed to inspire people all over the world to reach new heights.
Soccer

In February 2022 blockchain platform Tezos activated around the announcement that it had penned a partnership as the new Manchester United FC Official Training Shirt Sponsor. Tezos used an integrated, digital-first campaign called ‘Welcome To the Future’ to drive awareness of the sponsorship, of the brand, its positioning and offerings.
Soccer

In September 2021 EA Sports and Leeds United FC leveraged their gaming partnership through authentic and relevant content running across club and gaming company platforms. Focusing on FIFA 21’s ratings reveal through video and featuring a fictional ratings group of Leeds stars which championed the tie-up and provided a unique point of difference between Leeds and EA’s other partner clubs.

Manchester City FC official global handset partner Tecno Mobile raised awareness of its sponsorship and engaged its international target audience in the first quarter of 2022 through an integrated digital activation. ‘Announce Yourself’ gave fans around the world a chance to experience what it is like to sign for the first team, to score a winning penalty at the Etihad, to become a club legend and to ‘announce themselves to the world’.
Soccer

In Summer 2020 FC Bayern Munich and automotive partner Audi created the club’s first ever ‘digital summer tour’ - which spanned multiple content formats tailored to international supporters. Built around the team’s preparation for the UEFA Champions League 2019/20 knock-out stages in July and August 2020 to connect to fans around the world.