Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
Canterbury Rugby Football Union secures SBS Bank sponsorship
The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.
Digicel dials up WICB extension
Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.
Emirates backing relaunch of New York Cosmos
Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.
Swimming Australia loses major sponsor in wake of controversies
Energy Australia has opted to end its partnership with Swimming Australia after a series of controversies surrounding the governing body were revealed.
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Woods closes in on Nike extension
Tiger Woods is close to agreeing a new deal with long-time equipment and apparel sponsor Nike, according to the ESPN.com website.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.