German national team dresses to impress with Hugo Boss
The German Football Association has signed a three-year partnership with fashion house Hugo Boss.
United gains commercial credit with Mexican partnership
Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.
SAP strengthens Hoffenheim partnership
German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.
Uefa launches licensing tender for upcoming events
Uefa has launched an invitation to tender for the master licensee rights to a number of European football competitions between 2014 and 2017, including Euro 2016.
BoomBoom boosts US cricket
The United States of America Cricket Association has agreed a two-year deal, from 2013-14 to 2014-15, with sporting apparel manufacturer BoomBoom.
Kansas Athletics seals Adidas partnership extension
Adidas has opted to renew its footwear and apparel partnership with Kansas Athletics, the athletics department of the University of Kansas, for an additional six years until 2019.
Newcastle set for Cisse talks over sponsor issue
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Herbalife joins Bali Triathlon sponsor roster
Herbalife has become a gold sponsor of the 2013 Bali International Triathlon.
Kitbag adds to Ryder Cup portfolio
Kitbag has been announced as the official retail partner for golf’s 2014 Ryder Cup at the Gleneagles Hotel in Perthshire, Scotland.
Fulham refreshes Saka Water partnership
Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.