SportBusiness Sponsorship staff

Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.

Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.

United Arab Emirates-based travel website Musafir.com has signed up Indian cricket legend Sachin Tendulkar as its brand ambassador.

Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.

National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.

Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.

The Brazilian Football Confederation has signed another major sponsorship deal ahead of the 2013 Fifa Confederations Cup, with food company BRF agreeing a contract until 2022.

Musto has strengthened its long-term relationship with the Volvo Ocean Race by being selected as the official supplier of sailing apparel and footwear for the 2014-15 event.

Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.

The International Ski Federation (FIS) has awarded the marketing of all commercial rights for the 2019 and 2021 World Ski Championships in the alpine and Nordic events to Infront Sports & Media.