Colombian Football Federation scores Allianz backing
The Colombian Football Federation (FCF) has agreed a new sponsorship deal with Allianz.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.
KPN extends backing of Dutch speed skating
The Dutch Speed Skating Association has agreed a two-year extension to its partnership with main sponsor KPN.
Petrobras backs Brazilian judo’s Olympic medal drive
Petrobras has struck a four-year sponsorship deal with the Brazilian Judo Confederation.
SIWIDATA and ICF time new deal to perfection
SIWIDATA has signed an agreement with the International Canoe Federation (ICF) to provide timing and scoring services for various events throughout the 2013 season.
Top German handball team extends sponsorship
German Bundesliga top-tier handball club SG Flensburg-Handewitt has extended its sponsorship deal with Danish financial services company Sparinvest.
Budweiser and NHLPA toast Canadian deal
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.
Adidas seals double extension with All Blacks stars
Adidas has agreed extended deals with New Zealand rugby union stars Richie McCaw and Dan Carter to continue their roles as company ambassadors until 2016.
C Spire Wireless reconnects with Memphis Grizzlies
C Spire Wireless has signed a three-year extension to its partnership with National Basketball Association (NBA) side the Memphis Grizzlies.
Aegon aces LTA partnership extension
Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.