Patrick Tibke

US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Financial services firm Mastercard has signed as the first Global Partner of League of Legends, Riot Games' hugely popular esports series and online game.

Heineken has invested significantly in a five-year Official Partner deal with Formula E, targeting the sport's growing fan base among millennial and Gen-Z consumers