Matthew Williams

The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy

Argentinian football rivals Boca Juniors and River Plate have both signed up Spanish ridesharing company Cabify as a sponsor

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro

Spain's LaLiga has signed up technology firm LG as its latest central sponsor

English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground

Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports

Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana

Premiership Rugby, the organisers of rugby union's flagship domestic league in England, has extended its ball supply contract with sports equipment specialist Gilbert

The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor

English Premier League club West Ham United has expanded its association with trading platform Bartercard