Papa John’s signs as official title sponsor of EFL Trophy
The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy
Boca Juniors and River Plate hail Cabify as a sponsor
Argentinian football rivals Boca Juniors and River Plate have both signed up Spanish ridesharing company Cabify as a sponsor
Werder Bremen signs early extension to Umbro deal
German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Liverpool’s training centre naming rights go to existing sponsor AXA
English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground
Sporting CP ‘to swap Macron for Nike’
Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Premiership Rugby adds three more years to Gilbert deal
Premiership Rugby, the organisers of rugby union's flagship domestic league in England, has extended its ball supply contract with sports equipment specialist Gilbert
Turkish Football Federation adds Braun as sponsor
The Turkish Football Federation (TFF) has signed up personal care brand Braun as a sponsor
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard