Matthew Glendinning

Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.

SAILING/ MOTORSPORT – Hugo Boss recommits to sailing flagship, splits sponsorship budget FOOTBALL – Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth FOO

Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.

Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.

Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games

The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games

Brazilian Série A football club Corinthians has expanded its partnership with the Brazilian management software company TOVTS.

Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8

Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports

Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022