PapPay takes over naming rights at home to Fukuoka SoftBank Hawks
Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.
SportBusiness Sponsorship 7:10
SAILING/ MOTORSPORT – Hugo Boss recommits to sailing flagship, splits sponsorship budget
FOOTBALL – Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
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Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Vrbo extends Citrus Bowl title sponsorship
Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.
Beijing Beiao Group signs Beijing 2022 Winter Games deal
Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
EY Japan takes Official Supporter slot at Tokyo 2020
The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games
TOVTS buys Corinthians shirt rights, MVC badges Ceará
Brazilian Série A football club Corinthians has expanded its partnership with the Brazilian management software company TOVTS.
Jeep pays Juventus extra €25m per season, starts early renewal talks
Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8
Klevv signs as T1 esports team’s memory partner, Lagardère brokers deal
Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports
Commercial Bank continues Qatar Masters title sponsorship
Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022