Eric Fisher, US Editor

Student-athletes now able to commercialize their rights without forfeiting eligibility

Commissioner says lack of fan pushback fuels decision to maintain inventory

Multiple active categories, jersey patch deals fuel growth for league, 30 teams

Large collection of new sponsors help fuel robust network totals

Trading card company continues to benefit from ongoing collectibles boom

NBA players Young, Murray named Advisory Staff members to company

Super Bowl LV rivals reunite as lead marketing figures for iconic video game

$3.2bn merger creates one of the world's largest online sports retailers

Alternate uniform effort seeks to tap into local culture and history

League looks to grow its profile in emerging digital collectibles market

Global agency working on both short- and long-term opportunities for golfer

American retailer reports robust earnings for fiscal first quarter