UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
NBA Kings complete jersey patch deal with Dialpad
Flurry of new agreements continues in advance of upcoming season start
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
Cowboys, Molson Coors ink major sponsorship extension
Prominent NFL team to take its Miller Lite relationship into a fourth decade
NFL finalizes agreements with four approved US sportsbooks
Operators gain rights to purchase in-game commercial inventory