Eric Fisher, US Editor

Renewal continues commercial relationship dating to 1995

Insurance giant remains with reigning NFL MVP

Pair of US-based gaming companies takes on additional status, elevated designations with the league

Women's tennis pact adds to growing set of partnerships for company

Company to have branding on Nationals Park's Champions Club

Increase in spending mirrors robust audience growth so far in 2021 season

Pact with exchange platform adds to team-level activity in fertile space

US-based technology giant grows existing relationship with the league

League aligns with online legal services platform for new community initiative

'NBA Lane' to serve as anchor element of season-long commemorations