Eric Fisher, US Editor

Fan engagement platform extends furious run of sports dealmaking

Deal to aid creation of physical, digital trading cards and NFTs of student-athletes

Location in London expands international ambitions for both the league, company

Decorated athlete is first female to reach cover of famed video game franchise

Outdoor space at Barclays Center to be renamed SeatGeek Plaza

New term to feature heightened focus on support to small businesses

Two-way Japanese superstar to be key focus of MLB's All-Star Game

Newly signed NBC Sports analyst takes equity in global gaming operator

Multiyear pact extends sponsorship activity by cryptocurrency companies

Deal reflects fervent push for greater scale in booming collectibles industry

Student-athletes now able to commercialize their rights without forfeiting eligibility

Commissioner says lack of fan pushback fuels decision to maintain inventory