Eric Fisher, US Editor

Proceeds to benefit food relief charities in both US and Canada

Leagues change course from initial stance, will support charities through mask sales

"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists

Deal with upstart lacrosse property to include both ticketing and marketing elements

With ballpark naming rights ending, brewing giant to gain several other entitlements

Name shift follows Fiserv takeover of First Data. Mets to rename facility address in honor of Hall of Famer Mike Piazza

Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP

League will again work with series of pop culture brands to help drive fan engagement, attendance

New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms

Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021

Sponsorship growth accelerates, but agency warns of still-unrealized value, heavy reliance on traditional categories

MLB club revives its iconic "ball-in-glove" logo