Betting bans threaten European league sponsorship revenues
SportBusiness Sponsorship analyses the central sponsorship portfolios of the Eredivisie, Liga Portugal and the Belgian Pro League.
Agency Q&A | Will the cost-of-living crisis cause the sponsorship market to go soft?
The sports sponsorship sector is facing a squeeze from multiple angles with doubts emerging about the long-term viability of the crypto sector, betting marketing spend threatened by government legislation and a cost-of-living crisis thrown into the mix. We asked five agencies about the future direction of the sector.