Ben Cronin

Independent sports marketing agency Influence Sports & Media is opening a US office as the country readies itself for major sports events like the 2026 men’s Fifa World Cup, the 2028 Summer Olympics a…

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…

Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.

Fulham FC’s decision to exercise a break clause in its front-of-shirt sponsorship deal with W88 paved the way for Burnley FC to agree its own main shirt sponsorship deal with the ubiquitous betting brand.

Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal

The signing of Lionel Messi by Major League Soccer side Inter Miami has allowed the team to more than double the value of its sleeve sponsorship position.

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region