Influence Sports & Media opens US office
Independent sports marketing agency Influence Sports & Media is opening a US office as the country readies itself for major sports events like the 2026 men’s Fifa World Cup, the 2028 Summer Olympics a…
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
‘Fifa was amazing reputationally’ | Steven Kalifowitz, Crypto.com
Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.
Investec replaces Heineken as Champions Cup title sponsor
Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Mastercard sponsors 2023 Cricket World Cup
Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
EXCLUSIVE: Visa and Qatar Airways renew top-tier Fifa Partner deals
Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Late cancellation of Fulham W88 deal opens door for Burnley FC
Fulham FC’s decision to exercise a break clause in its front-of-shirt sponsorship deal with W88 paved the way for Burnley FC to agree its own main shirt sponsorship deal with the ubiquitous betting brand.
EXCLUSIVE: Heineken renews Champions League sponsorship
Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
Messi puts Inter Miami in the big league with Fracht Group sleeve deal
The signing of Lionel Messi by Major League Soccer side Inter Miami has allowed the team to more than double the value of its sleeve sponsorship position.
AS Monaco leverages virtual advertising to strike 6686 deal
AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region