Sponsorship Works is evolving

As a SportBusiness Sponsorship subscriber, it's been our pleasure to share Sponsorship Works with you every year.

And we've listened to your feedback.

So in 2020 we are going bigger and better with our Activation Case Studies than ever before.

For starters, we're publishing a new activation case study every day.

And this year, you will receive four Casebooks stuffed with activations, covering Asia-Pacific, Europe, the Americas and a Global best-of.

We're delighted to be releasing the first right now.

The Asia-Pacific Activation Casebook

The Asia-Pacific Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Asia-Pacific in the past 12 months.
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The Case Studies

Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.

At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.
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Leveraging its rights as the title sponsor of IPL franchise Royal Challengers Bangalore, Royal Challenge’s 2019 IPL campaign challenged gender stereotypes in cricket.

DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out on epic campaign of activations through 2018 and 2019, spanning the trophy tour, grassroots global amateur games, fundraising, gaming,…
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Running from March to September 2019, insurer QBE leveraged its long-running partnership with AFL side Sydney Swans to promote its ongoing road safety campaign.

Since 2013, Apollo Tyres has made a concerted push to use big-ticket football sponsorship to aid in building a globally recognisable brand
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Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.

Asics launched the Wallabies jersey for the 2019 Rugby World Cup in late May last year and followed up with a year-long campaign led by cinematic content.

Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.

During the 2019 State of Origin series, Nestlé’s lozenge brand Soothers ran a campaign based on incentivising fans of both participating teams to submit their throat straining cheers of support.

Should your activation be in our Casebooks?

Still to come in 2020

Europe 2020 Activation Casebook

Americas 2020 Activation Casebook

The Global Activation Casebook 2020