In December 2021 digital finance brand Ally and Relevant Sports Group teamed up to create the ‘WICC Best XI Presented by Ally’ docuseries. It sought to simultaneously shine a light on a team of women’s soccer heroes (both high profile and lesser-known figures) who have championed the sport, whilst promoting the annual tournament and, reinforcing Ally’s ‘equality’ and ‘inclusivity’ brand values through its actions as well as its words.
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