WICC Best XI – Ally & Women’s International Champions Cup

In December 2021 digital finance brand Ally and Relevant Sports Group teamed up to create the ‘WICC Best XI Presented by Ally’ docuseries. It sought to simultaneously shine a light on a team of women’s soccer heroes (both high profile and lesser-known figures) who have championed the sport, whilst promoting the annual tournament and, reinforcing Ally’s ‘equality’ and ‘inclusivity’ brand values through its actions as well as its words.

Territory: USA/Global

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