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LaLiga All-Star Gaming Challenge – Verizon & LaLiga

In Summer/Autumn 2021, Verizon built on its US partnership with top Spanish soccer league LaLiga to co-host and produce an EA Sports FIFA initiative called the ‘LaLiga All-Star Gaming Challenge presented by Verizon’ aimed at building a brand and league-linked gaming community with a focus on attracting, engaging and retaining Hispanic gamer customers through a soccer star and celebrity hosted and skippered regional gaming tournament incentivised through a VIP LaLiga experience trip to Spain.

Territory: USA

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