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TOPSHOT - China's Sun Yang poses with his gold medal on the podium after he won the Men's 200m Freestyle Final during the swimming event at the Rio 2016 Olympic Games at the Olympic Aquatics Stadium in Rio de Janeiro on August 8, 2016. (Photo by CHRISTOPHE SIMON / AFP) (Photo credit should read CHRISTOPHE SIMON/AFP/Getty Images)
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The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.
New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.
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