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PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand…
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica …
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa…
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making…
Sina Golden League reaches new high with Dongfeng Qichen deal
Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.
Bwin.party puts digital assets at centre of New Jersey spree
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.