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Sailing takes top income from fashion sector
Clipper Race continues push towards corporate sector
Forex company LMAX Exchange is the latest team sponsor in the Clipper Round the World Yacht Race as the competition’s marketing platform continues to move into the corporate space.
SAP showcases its Kieler Woche sailing regatta sponsorship at the ESA Excellence Awards
Software manufacturer SAP won the Business to Consumer (Low Budget) Award at the ESA Excellence Awards in January for its sponsorship of the Kieler Woche sailing regatta.
RBC Team Golf – Royal Bank of Canada & Golf Canada/PGA Tour
Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…