To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Intel, ESL expand global partnership, launch $100m esports investment plan
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
Gillette Brazil naming deal may struggle for media mentions
WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.