Manulife: Key objectives fulfilled by LPGA partnership

Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.

Luxury carmaker Cadillac is aiming to create a strong lifestyle brand using golf event sponsorship and creative marketing strategies.

Professional services firm EY wants to promote its core values and create authentic relationships through its partnership with the Ryder Cup.