Marathons become addictive for Tata Consultancy

MARATHON RUNNERS are renowned for obsessively ticking off the different cities who’s routes they have completed, but now this habit seems to extend to sponsors. Tata Consultancy Services, the Indian IT and business solutions organisation has signed up as IT partner to the Berlin Marathon in a deal that brings its portfolio up to four of the world’s top-5 marathon majors. The announcement is a further indication of Tata’s ambitions in Europe where it has recently focused on expanding and localising its German operations.