HomeAnalysis

BRICS turn VUCA for Proctor and Gamble

KEITH HARRISON, global product supply officer for consumer goods giant Proctor and Gamble has coined a new acronym in his quest to expand operations. Harrison’s work takes him to many of the markets that are currently experiencing turmoil as a result of political or other instability. He refers to these as “volatile, uncertain, complex and ambiguous” or VUCA in his reports back to P&G headquarters in Cincinnati. Not that he sees this as negative claiming to get a real kick out of working in emerging markets. P&G’s long-term approach is to build manufacturing and supply operations closer to its customers which will see Harrison and his team increasingly on the road. - 8/3/2011

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent